Fair trade is a global movement to promote better working conditions and justifiable incentives and income to the workers and producers of certain products. Coffee is a basic product to almost every family and individual. With the high demand for coffee supply, farmers are pressured to produce more. Unfortunately, the prices of coffee have plummeted while large coffee companies have not adjusted the consumer prices and pocketed the big revenues they get from it. This injustice have forced coffee farmers into poverty; starving their families and incapacitated to maintain their farm lands. With this disheartening condition, a call for a transformation in the coffee industry is made. That is how Fairtrade coffee originated. It aims fair trade between farmers and huge coffee companies and the monitoring and guaranteeing of worker’s rights if he is working in a plantation.
The finest coffee is grown in the hottest regions of the globe. Fair trade certified ones are produced from 23 countries. In Asia, fair trade coffee is exported from African nations of Ethiopia, Kenya, Rwanda and Tanzania. Other Asian countries who have also participated in this move are Thailand, Indonesia, East Timor and Papua New Guinea. Countries in the west includes, Nicaragua, Colombia, Guatamela, Costa Rica, Uganda, Haiti, Dominican Republic, Mexico, Bolivia, Honduras, Ecuador, El Salvador, Brazil and Paraguay.
The fair trade movement in the coffee industry has also reached the developing countries. Businesses which are mission driven and grounded on Fair Trade principles are known as Alternative Trading Organizations (ATO). Coffee Farmers transact business directly to the ATOs for better compensation, alleviating their poor economic status. It is in this way, through global cooperation, that social justice and economic wealth is brought to the developing countries.
Fair Trade coffee also comes from small farmers. They are given more freedom and better living standards due to the protection they get from the Fair Trade concept. Small time coffee growers have better chances of increasing their profile globally since they are given the chance to market their product more effectively.
Support to fair trade coffee production has been widely increasing all over the world. Consumers can even directly purchase their coffee from coffee growers. With this mission, everyone in the market is in a win-win situation: producers, companies and consumers alike.